Become a better email marketer with real-world advice, best practices & practical takeaways

Design · Code · Strategy · Planning · Workflow · Analytics

August 2 - 4, 2017

Westin Waterfront Boston
Boston illustration

Learn email design, strategy, and development

With sessions on data-driven email design, lifecycle campaign planning, cross-channel strategies, tools to automate email development, and more—there's something for everyone. And since this isn't a user or customer conference, anyone is welcome to attend!

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“Useful, real-world content”

96% of attendees said they'd attend Litmus Live again, and 99% would recommend Litmus Live to a friend

 
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80

speakers

Icon attendees
1,300

attendees

Stephanie mckay
Stephanie McKay
Senior Graphic Designer, DIA

“Had so many “aha!” moments during the last two days. Geeking out with kindred email spirits—this is my Disneyland!”

Eric lepetit
Interactive Email from Design to Deployment: A Brand Perspective
Eric Lepetit, Nest
Brenton anderson
Brenton Anderson
Email Dev, Southwest Airlines

“The communal and collaborative nature of the conference is great. I’ve been able to learn and network without being sold to.”

Vicky ge
Hey, Listen! Identifying, Measuring, and Using Implicit and Explicit Customer Signals
Vicky Ge, Amazon
Kayla beck
Kayla Beck
Marketing Manager, Southwest Airlines

“Awesome conference. Could you guys be any more nerdy? I mean that in a good way!”

Ivana simovic
What Do You Mean They Don’t Like Spam?! Getting Off a Blacklist
Ivana Simovic, Demac Media
Chris francis
Chris Francis
Marketing Manager, Roche Diagnostics

“Really impressed. Best industry conference I have attended. Really practical take aways.”

Logan baird
Email that Just Works: Must-Know Tactics Every Developer on a Deadline Should Know
Logan Baird, Emma

Past Speakers

Here's a list of just some of the talented email lovers that have spoken at Litmus Live in the past. See the full agenda and 2017 speakers below.

Vicky ge
Vicky Ge Twitter
Amazon
Eric lepetit
Eric Lepetit Twitter
Nest
Kristen craft
Kristen Craft Twitter
Wistia
Brian dellaterra
Brian Dellaterra Twitter
Constant Contact
Mark robbins
Mark Robbins Twitter
Rebelmail
Ros hodgekiss
Ros Hodgekiss Twitter
Campaign Monitor
Emma goodman
Emma Goodman
TripAdvisor
Fabio carneiro
Fabio Carneiro Twitter
MailChimp
Andi mignolo
Andi Mignolo Twitter
Movable Ink
Logan baird
Logan Baird Twitter
Emma
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Convince your Boss

Download our customizable guide to justify the cost of your trip and get approval to attend to Litmus Live.

Agenda

30+ sessions across three tracks = unlimited inspiration. Plus, by attending one event in person, you'll also get slides and videos from all three cities. A huge value for your money!

August 2nd

Optional Workshops

* Requires purchase of workshop pass(es) to attend.
8:00–12:00

Troubleshooting Email Like a Pro | SOLD OUT

Jason Rodriguez, Product Manager at Litmus Jaina Mistry, Email Marketing Specialist at Litmus

Learn how to squash nearly any email bug in this hands-on workshop. Discover why email rendering is such a pain and dive into the most common pitfalls in modern email design. Together, we’ll discuss why email clients do what they do and fixes for almost every problem you’ll encounter in email design today. We’ll also take time to look at your own campaigns and work through solutions to improve your next send. Each attendee will be eligible to submit a campaign for inclusion.

What we’ll cover:

  • How email clients render campaigns
  • Common bugs in popular email clients
  • Solutions for challenging rendering problems
  • Troubleshooting techniques
  • Plus, personalized troubleshooting of your submitted emails

Leave with a strong understanding of how different email clients affect your emails, the bugs they introduce, and techniques for combatting any problems you may encounter when designing and developing HTML email campaigns.

This workshop is perfect for beginner to intermediate email designers and marketers looking to build and send more reliable and effective email campaigns.

This is a hands-on workshop. Be prepared to bring a laptop and get your hands dirty!


Targeted Emails & Lifecycle Messaging Strategies | SOLD OUT

Chad White, Research Director at Litmus

One-size-fits-all broadcast emails are becoming gradually less effective. Subscribers expect more. They expect brands to routinely fulfill at least one facet of the paradigm of “delivering the right message to the right person at the right time.”

In this workshop, you’ll:

  • Learn about different methods for creating targeted email messages
  • Understand the subscriber lifecycle
  • Find out about the latest trends in automated emails
  • Audit your triggered email program and identify new emails to add
  • Uncover opportunities to “review and improve” emails you thought were “set it and forget it”
  • See dozens of real-world examples to inspire your own emails

This workshop is perfect for beginner to intermediate email marketers, as well as designers and coders looking to broaden their understanding of personalization and triggered messaging.

12:00–1:00

Lunch

1:00–5:00

Advanced Responsive Email and Layouts | SOLD OUT

Kevin Mandeville Product Manager at Litmus

If you know your way around basic HTML emails, simple media queries, and common email rendering quirks, but are confused by how to tackle the rendering challenges that come with advanced layout and responsive design concepts, this workshop is for you.

We'll review the state of responsive email and cover advanced layout and structural techniques. You'll learn the pros and cons to each approach from development and testing time to maintainability as well as the hacks at your disposal to tackle each technique.

The following layout and structure techniques will be covered:

  • Hybrid/spongy technique
  • Display table method
  • Three table-cell technique
  • Drop calc method
  • Fab four technique
  • Mobile-first adaptive method

You'll walk away with a mastery of advanced layout methods along with the knowledge of how to decide which layout techniques work best for you

This is a hands-on workshop where you'll be live coding. Be prepared to bring a laptop and get your hands dirty with hacks!


Deliverability: From Builder to the Inbox

Jay Brangiforte, Product Manager at Litmus

You've spent hours crafting a perfect email only to discover that it never made it to the inbox. Now what? Learn the basic concepts of deliverability, how to improve delivery rates, and how you can sustain deliverability through design, segmentation, and frequency.

We’ll discuss:

  • How emails are seen from both a customer and ISP perspective
  • How to troubleshoot common deliverability problems
  • How to create emails with customer security and trust in mind
  • Email authentication, signing policies, and more

Whether you’re new to email or have been involved with it for years, this workshop will provide you with quick wins and long-term suggestions to ensure your messages stay in the inbox.

6:00

Community Meet-Up

Hosted by MJML by Mailjet

Kick off the festivities on Wednesday night with a party and Community meet-up! The Mailjet crew will be welcoming attendees at The Barking Crab (an iconic waterfront spot) for drinks, crab cakes, and cornhole.

Space is limited: RSVP to Attend

August 3rd

Conference Day 1

8:00–9:00

Breakfast

9:00–9:10

Welcome + Opening Remarks

9:15–9:45

Overcoming Impostor Syndrome

Kathryn Grayson Nanz, G3 Communications

I don't know about you, but I'm very familiar with the feeling that I'm just sitting at my keyboard "faking it 'til I make it." But let me tell you a secret: We're all just making it up as we go...and that's the best part of our job! Impostor Syndrome holds us back and tells us that we don't deserve to be here, but it's wrong. We're gonna name, recognize, and take steps to overcome Impostor Syndrome—because when we push past that uncomfortable feeling and force ourselves into uncharted territory, that's where the good stuff happens.

9:55–10:25

How to Plan SMAARRRT Lifecycle Emails

Janet Choi, Customer.io

Creating great lifecycle emails is a juggling act of getting all three components of message, person, and timing all right. Like the perfect party host who keeps guests happy by anticipating and being attuned to their needs—refilling a glass here, rescuing an awkward conversation there—savvy businesses use lifecycle emails to serve their customers’ needs and provide a delightful experience. This session will introduce a simple strategy to map out customer-centric lifecycle emails, based on the pirate metrics framework, and show how you can best set them up for success with actionable goals.


Data-Driven Design: Intelligently Applying Best Practices

Logan Baird, Emma

There are so many email design best practices in our world right now, it can be difficult to discern which are the right ones to apply to your own work—some of the advice even seems to contradict itself! In this talk, we'll walk through the design and development of an email, showing at each step (imagery, typography, content layout, code structure) how we can practically encourage a culture of data collaboration between designers, developers and marketers to make the best design choices for your brand.


How to Run a Successful Email Planning Workshop

Lindsay Brothers, Indeed

Learn how to plan a workshop for developing a unified email strategy. Time and resources are almost always limited, and strategic email planning for business communications is both important and complex. To address all these factors—limited time, multiple stakeholders, a lot of data and input—we created a workshop where we could ideate, iterate, and come to consensus quickly. This session will cover how Indeed ran a successful email planning workshop, including our big takeaways and lessons learned.

Attendees can expect detailed information on:

  • How to structure an email planning workshop so you can leave with a solid plan for creating your own
  • How to get stakeholder buy-in within the workshop
  • How to get fast user feedback so that you can rapidly iterate
10:25–10:45

Break

10:45–11:15

Branding in a Box: How to Translate Your Brand into Email

Belinda Blakley, Ross University School of Veterinary Medicine

How do you adapt a brand designed in the Wild West of print and web design (where there are no tables) to fit a into the boxy limits of an email? While print and web design afford many visual opportunities, email is the number one way customers interact with your brand. Giving email a get-out-of-branding-free card is a missed opportunity to connect with customers. Using three case studies, examples from well‐known brands, and the theory of graceful degradation, I'll show you how to fully develop and express your brand through email. You'll walk away with strategies, code examples, and inspiration for you to get your out‐of‐the‐box brand packed nicely into an email.


Finding Gold In Your Email List: Data Mining with Python

Jacque Boltik

Beyond opens and clicks, your email list contains a treasure trove of data. Leveraging this information can allow you to get better returns not just in email, but across your multi-channel marketing efforts. And with more marketing channels comes more data sources that usually aren't well integrated. Enter data mining with Python!

In this session you will learn how to find gold in your email list whether you are a developer, analyst, or marketer. We will go over a quick Python setup and how to use Python data manipulation libraries in order to take common data sources from email lists to find actionable insights.

Even if you are not technically inclined, after this session you'll

  • Have an understanding of the tools you can use to combine data sources with ease
  • Be empowered to answer the questions you want to answer
  • Learn how to free yourself from the constraints of predetermined reports
  • Demystify buzzwords like data munging, data mining, API, and more

Freelancing and Email: Live Where You Want, Do What You Love

Clinton Wilmott

Feeling micro-managed or tired of the daily grind? At some point, almost everyone dreams of setting out on their own and experiencing the freedom of freelancing. And who doesn’t want to live where they’re happiest without sacrificing the work they love?

In this session, as Clinton relates his journey from the big city to rural Canada, the audience will learn how to make freelancing work:

  • Finding (and working with!) clients
  • Tools of the trade
  • Developing a healthy work/life balance
  • Staying true to your values

Freelancing and email work great together, and can help you challenge yourself to grow as a person and find the life you desire.

11:20–12:10

Live Optimization Session

Justine Jordan & Erin King, Litmus

Submit your emails for review, soliciting tips from the audience and our speakers. You'll get plenty of A/B testing suggestions, quick wins, optimization tips, and other advice to take back to the office. It promises to be fun, fast-paced and full of insight!

12:15–1:30

Lunch

1:30–2:00

Putting Data to Work in Email Marketing

Jessica Best, Barkley

We keep saying that we want MORE DATA. But has it made us better at our jobs? Do we need more data? Or more USEFUL data? Here’s some data for you: Marketers are using between 1 and 15 different databases/data sources across their campaigns. Over half of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration (Source: Adobe). This session is for those email marketers that know the data to drive their email program—and measure its success—exists but can’t get their hands on it. We’ll talk about the benefits (and costs) of ESPs vs CRMs vs DMPs and which one you need depending on your industry and number of data sources.

Attendees in this session will learn:

  • How to choose data to use in email marketing that boosts return on investment
  • How to make a case for sharing analytics across teams
  • How to integrate multiple data sources, from easy plug‐ins to complex data power tools

Developing Emails Using CSS Grid

Elliot Ross, Action Rocket

CSS Grid will (probably) replace building email with tables. This session will provide an intro to CSS Grid and what we need to do to make it work in email. We'll look at support, fallbacks, and how you can start experimenting with the future of email layout.


Email Workflow Insights (Part I): Production Cycles, Tools, and QA

Chad White, Litmus Liz Zaretsky, Freelance Email and Digital Strategist (formerly Hillary for America) Kristina Moy, TimeTrade Chris Clemente, Medscape WebMD

Your email marketing workflow can give you an edge or drag you down. In the first part of this two-part session, we’ll focus on production cycles, tools, and quality assurance processes. In examining these issues, we’ll share findings from our 2017 State of Email Workflows report and our three panelists will share insights from their own experiences.

2:10–2:40

Recovering from Fallen Engagement and Dusty Records

Aime O'Keefe + Lauren Hartog, Discover The Palm Beaches

It's easy to blame technology for dropping email engagement, but what's really happening to your results? Hear how Lauren and Aime created a stimulus plan to recover email engagement from 2% to 16% average open rates in just 6 months. Intended for all leadership levels of strategic email marketing, learn how even the most limited of teams can identify what's really to blame in failed campaigns, and how to recover rapidly in front of stakeholders.


The Hateful Weight: Image Optimization And Management

Henri Helvetica

Users demand lighter emails, because lighter emails simply render faster—and faster rendering creates greater engagement. Email weight is often a red herring indicating poor image management, resulting in poor UX along with the destruction of data plans. 2017 has marked a decade since the iPhone, and supporting it along with the wide range of like devices is challenging. By all accounts, the mobile device is the first choice for accessing online content, and most certainly email. In this session, attendees will learn:

  • Old and new image formats available
  • Image format strengths and shortcomings
  • Tools to manage image size and optimization

Email Workflow Insights (Part II): Planning, Approvals, and Interventions

Chad White, Litmus Liz Zaretsky, Freelance Email and Digital Strategist (formerly Hillary for America) Kristina Moy, TimeTrade Chris Clemente, Medscape WebMD

Your email marketing workflow can give you an edge or drag you down. In the second part of this two-part session, we’ll focus on email content planning, approval processes, and interventions and apology emails. In examining these issues, we’ll share findings from our 2017 State of Email Workflows report and our three panelists will share insights from their own experiences.

2:40–3:40

Speaker Speed Dating + Networking Break

Improve your campaigns and get 1:1 time with speakers and other experts.

3:45–4:15

Email’s Role in Cross‑Channel Orchestration

Matt Vollmer, Listrak

Email will continue to be the most efficient and cost effective channel to engage customers. During this session, we will explore channels that can be used to supplement and supercharge your email strategies. We will dive into real-world creative and targeting tactics to help you get started in channels like SMS and paid social. We’ll also look at how you can take what you’ve already learned from email and use it to test tactics in new channels.


How it Works: Mobile Email Device Detection

Steven Collins, Rebel

“How do I display content specific to a device?” is often asked, but rarely answered. Steven will present his own device detection technique, and explain the theory behind how it works. You'll take away:

  • Considerations for device detection in email
  • An understanding the relationship between server-side scripting and dynamic CSS
  • Basic code examples to serve as building blocks

This talk is ideal for email developers who want to understand the concept of device detection, and leave with code snippets in their toolbox.


How Litmus Can Help Streamline Your Workflow

Muhammad Rehman, Litmus

After a full day of inspiring sessions, you'll be bursting with new ideas you want to take home and try. Join Litmus VP of Product Management Muhammad Rehman as he and his team share best practices to create, test, and deliver high-quality emails with Litmus. Learn about the new features that will help you streamline your workflow, create error-free campaigns, and save time during the production process—leaving more time for experimentation and innovation. Plus, get a sneak peek of new product ideas before they're ready for launch.

4:30–5:00

Deliverability Myth Busting, Practical Advice From the Trenches

Len Shneyder, SendGrid

After asking top deliverability experts around the world what kind of myths they had to debunk or dispel as part of their daily jobs, we got more than 30 responses. While we don't have time to bust all 30 myths, this session will address the common myths that all of our colleagues & brethren in deliverability have tackled. We'll provide practical advice and insight based on our experience of sending over a billion emails a day.


#EmailHacks

Kevin Mandeville, Litmus

#EmailHacks at Litmus Live will reveal the latest and greatest possibilities for email design, development, and marketing. It will inspire the whole email community with new innovations they can try when they return home from the conference.

5:30–8:00

Party

August 4th

Conference Day 2

8:00–9:00

Breakfast

9:00–9:10

Welcome to Day 2

9:15–9:45

Email Delivery—What a Process!

Eric Ross, Progressive Insurance

This session instructs teams responsible for email delivery about the importance of well-crafted processes and tactical planning. Everyone involved in the email delivery process owns the quality and execution of the digital communication customers receive. This shared approach results in emails that promote a company's brand and keeps your customers engaged. The session will walk you through the processes used by one of the largest insurance companies in the industry. You'll leave with a list of actions for creating and implementing your own process and an understanding of how to avoid pitfalls of email pandemonium!

9:55–10:25

From {{me.name}} to {{you.name}}: Experimenting with Personalization

Vicky Ge, Amazon

From product recommendations to tone and design, marketing personalization is a powerful mechanism for connecting customers with our brands. Today's automation software and tomorrow's machine learning move marketers beyond "your name here" tactics into interpreting customer behavior and anticipating needs. This session presents personalization experiments that made meaningful differences for customers and looks ahead at machine learning developments in marketing. Some tactics might be familiar, while others are new-but we hope all will inspire you to think outside the bracket.


Email as Art: Taking Email Design to the Next Level

Sam Beddoes, Action Rocket

Rest assured we won't be making abstract Jackson Pollock-esque emails in this session. We'll take a look at how to move email design beyond ESP templates and standard practices to create something that feels beautiful, unique, and handmade. By combining your email's message with photography, typography, concise content, and holistic thinking you can create something subscribers will love, rather than just another email. We'll focus on the design aesthetics of email with a ton of inspirational examples for trends and layout—without a single line of code in sight. Whether you're just getting started in email design or you're a seasoned pro, this is 30 minutes you won't want to miss.


Solutions for Digital Marketing in Regulated Industries

Kiere Shaffer, Everyday Health

Email has its own unique set of limitations, and when you add the challenges of regulated industries, remote workers, or difficult clients, how does anything ever get done?! Strategy and strong internal process is key; with these in place, teams can rapidly create in an otherwise daunting landscape of road blocks and red tape. Learn how teams of any size can optimize their workflows and get s%*t done.

10:25–10:45

Break

10:45–11:15

Catching Up With Consumer Trends: B2B Email Marketing

Melanie Kinney, G3 Communications

B2B emails don't have to be boring (or blue)! Consumer trends such as animated GIFs, strong visuals, and creative fonts may seem overwhelming or non-applicable in the B2B space, but there's more to borrow from them than you may think. This session will explore popular consumer email trends and use side-by-side examples to discuss how these ideas can be adapted for the needs of the B2B industry. Get ready to be inspired to view consumer content in a new way!


Solving Outlook 120 DPI Scaling Issues with Hybrid Emails

Courtney Fantinato, Mark's

We've all been there. You have a beautiful email design, solid code that brings it to life, and then… dreams are shattered when you preview the email in Outlook 120 DPI. The content looks misaligned, out of proportion, zoomed in, squished. You may have a large Outlook audience that you can't ignore, maybe a boss who would see this if the email goes out, or you just like your emails to look amazing across as many environments as possible (or a combo of these three!). What are you to do?! In this talk Courtney will cover the techniques needed to get your emails displaying beautifully in Outlook 120 DPI.


Getting Started with Interactive Email

Alice Li, Shutterstock

Interactivity is the next logical step in the evolution of email design, and making interactive email more accessible to more brands is key to spurring innovation in our industry. We'll explore quick and repeatable solutions for adding interactivity any brand's email, as well as the tools to experiment on your own, including a style guide full of pre-coded elements to get started, a high-level workflow of how to integrate interactivity in email (from design, to development, to QA, to deployment), and a handy list of resources to help on every step of the way.

11:20–12:10

Live Optimization Session

Justine Jordan & Erin King, Litmus

Submit your emails for review, soliciting tips from the audience and our speakers. You'll get plenty of A/B testing suggestions, quick wins, optimization tips, and other advice to take back to the office. It promises to be fun, fast-paced and full of insight!

12:15–1:30

Lunch

1:30–2:00

What We Learned Completely Rebuilding Our Onboarding Flows

Micaela Wright, Lucid Software

When you come into a new marketing automation position, it's usually one of two situations: (1) You're building the program from the ground up (2) You're inheriting a long‐existing program. Rarely do you get the opportunity to completely rebuild a program after you've been at a company for a sustained amount of time, having learned the product and users. When Lucidchart went through a business model change a year ago, they had the unique opportunity to do just that. While overwhelming at first, there is a unique advantage in not starting with a blank slate of knowledge; Micaela had spent a year and a half getting to know their user base ‐ and it paid off big time when they launched.


Enterprise Solutioning Using Loops and Automation

Nick Goldsberry, Salesforce Marketing Cloud

Or "how the hell we reduced production cycles from 6 hours to 15 minutes." Join us as we flip the traditional solutioning approach and let production dictate data model development. Based in AMPscript, this code-heavy session demonstrates looping and other concepts applicable in multiple scripting languages. We'll obsess over reducing risk and increasing throughput so you can focus on more enjoyable and challenging projects. Plus, you'll leave with discovery tools, flowcharts, and sample code.


How to Optimize Your Email Development Workflow with Litmus Builder

Kevin Mandeville, Litmus

Email development is often riddled with mundane, repetitive tasks: writing inline CSS, adding tracking codes, sending test emails, and copying and pasting to your ESP. Unlike other editors, Litmus Builder is the only true editor designed to solve these problems for email development.

Join Product Manager Kevin Mandeville as he guides you through all of the core features in Litmus Builder to streamline your email development workflow and cut your development time in half. You’ll learn about CSS inlining, templates, partials, snippets, Emmet, Code Analysis, sending test emails, and ESP Sync.

You’ll take away little-known power user hacks and get a behind-the-scenes look at how Litmus uses Litmus Builder to build their own emails.

2:00–3:00

Speaker Speed Dating + Networking Break

Improve your campaigns and get 1:1 time with speakers and other experts.

3:00–3:30

The Path Forward (without the Pitfalls) with Preference Centers

Lauren Kremer, ProQuest

"Go the extra mile—it's never crowded," is not only a great personal motto, but it also applies to extending the digital presence of your brand. While a company can get by with a standard subscribe/unsubscribe page, they're missing the mark of helping their customers have a lasting experience. Ideal for anyone looking to enhance their current preference or subscription center, this session will cover why these pages are a key part of your email journey, how to set realistic (and immovable) goals, establishing KPIs, gathering your team, and managing expectations. You'll leave knowing that creating or revising your preference center is a venture well worth taking.


Automating Your Email Development Cycle

Jeremy Peter, meltmedia

Learn how to improve the quality and speed of your email development using boilerplates, HTML snippets, and build tools like Gulp to do common tasks for you. Automating your email workflow will improve your code quality and shorten your QA process, resulting in faster development cycles and consistency between campaigns. Perfect for email developers already comfortable with HTML and CSS, this session will help you take your email production game to next-level status.


Make Your Case: Getting Buy-In for Email Ideas, Tools, and Techniques

Kayla Lewkowicz, Jaina Mistry, and Nicole Swift, Litmus Elliot Ross, Taxi for Email & ActionRocket Kathryn Grayson Nanz, G3 Communciations Logan Baird, Emma

Have lots of big ideas, but aren't able to convince your boss, team, or clients that they're the right ones? In this session, panelists from across the email industry will talk through their top tips for getting buy-in for email ideas, tools, and techniques. Attendees will leave confident to make their case for the email resources they need.

3:30–4:00

There’s No I in Campaign: How to Make Your Emails Work Together

Marli Mesibov & Jon Mackin, Mad*Pow

What distinguishes a successful email campaign from a series of emails? A story. As a content strategist and a digital marketer working together, we've developed a set of best practices that go beyond the typical email campaign setup. We've designed an integrated process for connecting with target audiences and telling them a story: One where they are the main character. In this talk, we'll walk through a case study of how one client went from unassociated emails to a successful marketing campaign. Then we'll share takeaways and steps for participants to do it themselves.

4:00–4:15

Wrap-up & Farewell

Conference venue & accommodations

The Westin Boston Waterfront, located in the bustling Seaport neighborhood, serves as both the conference venue and hotel for attendees.

Boston venue

Location

The Westin Boston Waterfront
425 Summer St, Boston, MA 02210
Phone: (617) 532-4600

The Westin Boston Waterfront, a AAA Four Diamond award-winning hotel, is located in the heart of the bustling Boston Seaport district. The hotel is less than three miles from Logan International Airport, as well as a short cab, bus, water taxi, or train ride away from Back Bay, the North End, and all that Boston has to offer!

More venue info
Boston hotel

Where to stay

The Westin Boston Waterfront
425 Summer St, Boston, MA 02210
Phone: (617) 532-4600

The Westin Boston Waterfront is offering attendees rooms at the reduced rate of $289 plus tax per night. Rooms are limited and you must book by July 12th. Book online or call (617) 532-4600 and mention Litmus Live to receive the discounted rate.

Book your stay

Frequently asked questions

More questions? Send a note to conference@litmus.com. We’re happy to help!

Do I need to be a Litmus customer?

Nope! Anyone is welcome to attend. Litmus Live is not a user conference—which means that sessions are packed with useful, real-world advice applicable to many different platforms and approaches to email creation.

Can I get the slides and videos?

All conference sessions are recorded, and attendees will receive slides and videos post-event.

BONUS: By attending one event in person, you'll also get recordings from sessions at all 3 events. A huge value for your money!

What does the ticket price include?

A regular session pass includes access to sessions on Thursday and Friday; breakfast, lunch, and plenty of coffee and snacks each day; plus admission to evening events.

Workshop passes also include lunch on Wednesday, and the workshop(s) you selected.

Are workshops included with my ticket?

No. Workshops are available as a package purchase with a regular session ticket.

Can I just attend a workshop?

No. Workshops are only available as part of regular conference registration.

Do you have free/discounted/non-profit tickets?

Our awesome patrons at Mailjet, SendGrid, Taxi, MailChimp, Emma, and LiveClicker are offering several chances to win tickets to Litmus Live—more details are available on the Litmus blog.

Are there other cities and dates?

We’ll be in London from August 29th-30th and in San Francisco from September 21st-22nd. The agendas and speakers are different, though!

More questions?

You’re a curious bunch! Send a note to conference@litmus.com. We’re happy to help!

City-by-City Comparison

Each location offers a slightly different schedule and agenda; speakers and sessions will vary. Check out the city-by-city comparison.

Boston illustration

Boston

London illustration

London

San francisco illustration

San Francisco

Event Date August 2 - 4, 2017 August 29 - 30, 2017 September 21 - 22, 2017
Event Venue Westin Boston Waterfront etc.venues 155 Bishopsgate Park Central Hotel
Number of Sessions 30+ 20 20
Tracks of Content 3 2 2
Days of Content 2 1.5 1.5
Number of Attendees 600 300 300

Get Tickets

By attending Boston in person, you'll also get the slides and videos from San Francisco and London. A huge value for your money!