BostonAug 2 - 4, 2017
August 29 - 30, 2017etc.venues 155 Bishopsgate
Free from product pitches and meaningless hype, Litmus Live is all about content: teaching designers, developers, marketers, and strategists how to create emails that look great, perform well, and engage audiences.
With sessions on data-driven email design, lifecycle campaign planning, cross-channel strategies, tools to automate email development, and more—there's something for everyone. And since this isn't a user or customer conference, anyone is welcome to attend!Get tickets
“Had so many “aha!” moments during the last two days. Geeking out with kindred email spirits—this is my Disneyland!”
“The communal and collaborative nature of the conference is great. I’ve been able to learn and network without being sold to.”
“Awesome conference. Could you guys be any more nerdy? I mean that in a good way!”
“Really impressed. Best industry conference I have attended. Really practical take aways.”
The London conference features a half day of single-track general sessions followed by a full day of marketing and development breakout sessions, community and speaker networking opportunities, and more. Three optional pre-conference workshops are also available for an additional cost. Check back often—we'll be updating the schedule as plans for the conference fall into place.
Morning Workshops* Requires purchase of workshop pass(es) to attend.
Advanced Responsive Email and LayoutsKevin Mandeville, Product Manager at Litmus
If you know your way around basic HTML emails, simple media queries, and common email rendering quirks, but are confused by how to tackle the rendering challenges that come with advanced layout and responsive design concepts, this workshop is for you.
We'll review the state of responsive email and cover advanced layout and structural techniques. You'll learn the pros and cons to each approach from development and testing time to maintainability as well as the hacks at your disposal to tackle each technique.
The following layout and structure techniques will be covered:
You'll walk away with a mastery of advanced layout methods along with the knowledge of how to decide which layout techniques work best for you
This is a hands-on workshop where you'll be live coding. Be prepared to bring a laptop and get your hands dirty with hacks!
Troubleshooting Email Like a ProJason Rodriguez, Product Manager at Litmus Jaina Mistry, Email Marketing Specialist at Litmus
Learn how to squash nearly any email bug in this hands-on workshop. Discover why email rendering is such a pain and dive into the most common pitfalls in modern email design. Together, we’ll discuss why email clients do what they do and fixes for almost every problem you’ll encounter in email design today. We’ll also take time to look at your own campaigns and work through solutions to improve your next send. Each attendee will be eligible to submit a campaign for inclusion.
What we’ll cover:
Leave with a strong understanding of how different email clients affect your emails, the bugs they introduce, and techniques for combatting any problems you may encounter when designing and developing HTML email campaigns.
This workshop is perfect for beginner to intermediate email designers and marketers looking to build and send more reliable and effective email campaigns.
This is a hands-on workshop. Be prepared to bring a laptop and get your hands dirty!
Fundamentals of Email Marketing Strategy | ALMOST SOLD OUTChad White, Research Director at Litmus
A crash course in all things email strategy, this workshop will give you a solid foundation for crafting effective emails and building an effective email program. Following the Hierarchy of Subscriber Needs, we’ll explain how to create emails that are respectful, functional, valuable, and remarkable as we discuss:
This workshop is perfect for beginner to intermediate email marketers, as well as designers and coders looking to broaden their understanding of email marketing strategy.
Conference Day 1: General Sessions
Welcome + Opening Remarks
Overcoming Impostor SyndromeKathryn Grayson Nanz, G3 Communications
I don't know about you, but I'm very familiar with the feeling that I'm just sitting at my keyboard "faking it 'til I make it." But let me tell you a secret: We're all just making it up as we go...and that's the best part of our job! Impostor Syndrome holds us back and tells us that we don't deserve to be here, but it's wrong. We're gonna name, recognize, and take steps to overcome Impostor Syndrome—because when we push past that uncomfortable feeling and force ourselves into uncharted territory, that's where the good stuff happens.
Accessibility in ActionPaul Airy, Beyond the Envelope
Live Optimization SessionJustine Jordan & Erin King, Litmus
Submit your emails for review, soliciting tips from the audience and our speakers. You'll get plenty of A/B testing suggestions, quick wins, optimization tips, and other advice to take back to the office. It promises to be fun, fast-paced and full of insight!
General SessionStay tuned for session information.
Email as Art: Taking Email Design to the Next LevelSam Beddoes, Action Rocket
#EmailHacksKevin Mandeville, Litmus
#EmailHacks at Litmus Live will reveal the latest and greatest possibilities for email design, development, and marketing. It will inspire the whole email community with new innovations they can try when they return home from the conference.
Conference Day 2: Breakout Sessions
Sessions coming soon
Choose between two tracks of content on Day 2. You can switch at any time, and all sessions will be recorded. Sessions in the marketing track will focus on A/B testing, copywriting, spam regulations, and more.
Sessions coming soon
Choose between two tracks of content on Day 2. You can switch at any time, and all sessions will be recorded. Sessions in the design & development track will focus on image optimization, alternative text, HTML/CSS compatability in email clients, and more.
etc.venues 155 Bishopsgate serves as the conference venue for attendees.
More questions? Send a note to email@example.com. We’re happy to help!
A regular session pass includes access to sessions on Tuesday afternoon and Wednesday; breakfast, lunch, and plenty of coffee and snacks each day; plus admission to the evening event.
Workshop passes also includes lunch on Tuesday, and the workshop you selected.
No. Workshops are available as a package purchase with a regular session ticket.
No. Workshops are only available as part of regular conference registration.
A small number tickets are available through Patron giveaways—more details will be available on the Litmus blog.
Most sessions at the London event will be recorded, and attendees will receive session recordings after the event. Workshops are not recorded. There are no plans to live stream the London event, however some sessions from Boston may be available for live stream. Keep checking back for more information.
The London conference features a half day of single-track general sessions followed by a full day of marketing and development breakout sessions, community and speaker networking opportunities, and more. Three optional pre-conference workshops are also available for an additional cost.
Tuesday, August 29, 2017—Optional Workshops: Three optional workshops are available. All workshops will take place from 8am-12pm, and include lunch.
Tuesday, August 29, 2017—General Sessions: The conference kicks off at 1pm with a single track of general sessions which will run until approximately 5pm.
Wednesday, August 30th, 2017—Conference Day 2: Breakfast begins at 8am and the conference kicks off at 9am with two tracks of breakout sessions, which will run until approximately 5pm.
Sessions are generally 30 minutes long, and will cover a variety of topics on email marketing and email development. Attendees can attend sessions across both tracks and can switch tracks at any time. All sessions are recorded and distributed to attendees after the event. Not sure what to expect? Take a look at last year's agenda.
You’re a curious bunch! Send a note to firstname.lastname@example.org. We’re happy to help!
Each location offers a slightly different schedule and agenda; speakers and sessions will vary. Check out the city-by-city comparison.
|Event Date||August 2 - 4, 2017||August 29 - 30, 2017||September 21 - 22, 2017|
|Event Venue||Westin Boston Waterfront||etc.venues 155 Bishopsgate||Park Central Hotel|
|Number of Workshops||4||3||3|
|Tracks of Content||3||2||2|
|Days of Content||2||1.5||1.5|
|Number of Attendees||600||300||300|
Get your Litmus Live ticket before they sell out. Questions? Email email@example.com.